How people choose a candle they cannot smell yet
Selling candles online starts with a problem: nobody can smell them through a screen. So our website leans on words. Every scent has a short story about where it came from, what the room feels like when it burns and how strong the throw is, written by the person who blended it.
Around those stories we keep the practical pages people look for: how our candles are made, how to care for them, gift sets for every budget and the pour your own classes in our River Arts studio. Products, checkout and payments live on our store platform, and the website connects to it. Anyone who wants to try before buying can visit the studio, where every scent sits open on the testing table.
Scent stories that do the selling
Each candle page opens with a few sentences about the place or memory behind the scent, then the notes, burn time and sizes. Shoppers tell us that reading the story is what made them choose. Grouping scents into families such as woods and smoke or fresh and green helps people find a second favorite after the first.
Care guides that build trust
Questions about tunneling, soot and wick trimming bring a steady stream of visitors. Our care guides answer them honestly, including how to fix a candle that burned badly. People who learn from us tend to buy from us, and they come back when the jar is empty and they want a refill of the same scent.
Gifting made simple
Gift sets come boxed with dried flowers and a handwritten card, and the page says exactly what is inside. For larger orders, a short inquiry form collects the quantity, date and label wording. Those requests land in our dashboard, so wedding and corporate orders never get lost in a busy inbox during the holiday season.
Classes that fill themselves
Pour your own classes run most weekends, and each date has its own booking. Groups book birthdays and team outings directly instead of trading messages. Every guest leaves with a candle they made, and many of them return to the shop or order online once their class candle burns down and they want another.
Candles marketing questions we get asked
What wax do you use?
We pour with a soy and coconut wax blend, with beeswax in our pillars and tapers, cotton wicks throughout and no added dyes in any of our jars.
How long does a candle burn?
Our large jar burns for roughly sixty hours and the small jar for about thirty, when trimmed and burned in sessions of two to three hours.
Can I book a pour class for a group?
Yes. Choose a date on the class page and note your group size, and we will confirm by email with everything you need to know.
Do you take wedding and corporate orders?
Yes. Use the gifting inquiry form and we will reply with options for custom labels, favors and boxed sets, usually within two business days.
Where does checkout happen?
Checkout runs on our store platform, which handles payments and order emails. The website connects to it so your cart carries over without any extra steps.
This site runs on WorkspaceCMS, and the campaigns described above are run by its team. See how Candles campaigns work.
